Taking up space.
Walls · architecture · objects · bodies · rooms
Turning everyday events into immersive experiences.
When the Light Returns
A projection-mapped dollhouse built as a living archive of home, motherhood, protection and return.
Ordinary family moments move from room to room, using light to restore color, memory and presence after darkness.
projection vs. projection mapping
regular projection RECTANGLE / FAST / SIMPLE
Regular projection sends a rectangular frame of image or video onto a surface. It is a strong choice when the goal is speed, simplicity, presentation or a familiar screen-like format.
It works well for films, slideshows, logos, simple event loops, presentations and backdrops. The tradeoff is that the projector frame usually remains visible and the content does not respond to architectural edges, corners or objects.
projection mapping SURFACE / CUSTOM / LIVE
Projection mapping builds the visual around the exact surface, allowing the architecture, object or environment to become part of the image instead of simply holding a rectangle.
Map around windows, corners, objects, stages, canvases and architectural details.
Adjust color, scenes, placement and visual cues in real time as the event or installation changes.
Perform visuals live with DJs, music, movement or timed cues instead of relying on one fixed loop.
Light feels integrated into the environment, creating a stronger sense of scale, depth and transformation.
One visual system can adapt across multiple surfaces, scenes, events or content variations.
The content responds to the actual site, giving the experience a custom-built finish instead of a screen-on-a-wall look.
Selected Works
Projection / installation / interactive / experiment
Ashanti Africana
Ashanti Africana is a Detroit-based creative technologist, fine artist and mother working across projection mapping, time-based media, installation, digital collage and interactive experiences.
She earned a Bachelor of Interdisciplinary Studies from the University of Michigan-Flint, cum laude, with study in time-based media, installation art, digital communications and data analytics.
Her practice combines art, technology and visual storytelling to turn physical and digital spaces into playful, immersive experiences.
She also takes select projects in web design, graphic design, branding, marketing, email strategy and SEO.
From idea to execution.
Every project is different. This is the basic field sequence.
01 Consultation DISCOVERY / SCOPE
A consultation is an in-depth working session around the idea, space, audience and goal. It is more than an email inquiry. We look at references, limitations, timing and what the experience needs to accomplish.
Consultations begin at $100 for one hour and are subject to change depending on project scope.
02 Site Visit / Mock-Up TEST / MEASURE / BUILD
Next we inspect the site or create a digital mock-up. This is where we test scale, throw distance, surfaces, lighting conditions, power, placement and the number of projectors or other technology needed.
The goal is to leave this stage with a clear technical plan and a visual direction that can be approved before execution.
03 Execution INSTALL / MAP / RUN
Execution is installation or event day. By this stage, the scope and creative direction are approved and the full project balance is paid. Equipment is loaded in, mapped, tested and run according to the approved plan.
Depending on the project, execution can also include on-site operation, live adjustments, strike and teardown.
Let's experiment.
Choose a direction
The world is your canvas.
Could your brand benefit from interactive and immersive experiences?
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Projection tests, installations, experiments and whatever the lab is building next.
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